Tag Archives: Torres

High Volume: What Company Imports the Most Wine in China?

By Jim Boyce | What company imports the most wine in China? It’s a question I get every year when I post about the top ten countries that supply wine. Many people might guess ASC, which has been around two decades and has a high profile, or Pernod Ricard, given it is a global player, or Aussino, with its affiliated restaurants and shops throughout China. The reality is that many top importers have names most of us have never heard, names like Shenzhen Storage and Logistics Import and Export Company, and are often handling supply chains for supermarkets, hypermarkets, online retailers and others. In any case, here are a dozen rankings from 2016, including some more familiar names out there.

1 | C&D | ~16.3 million bottles

C&D is a huge company that particularly focuses on supply chains and real estate, with wine just one part of its business. It handles everything from major producers, such as Castel and Gallo, to Grand Cru labels. Its import volume increased by 62 percent in 2016.

4 | ASC Fine Wines | ~8.1 million bottles

Of the foreign-invested distributors that started about 20 years ago, ASC is easily the largest, although it had only one-third of the volume of C&D in 2016. ASC represents more than 100 wineries from 16 countries.

6 | Changyu | ~7.1 million bottles

China’s biggest producer is increasingly playing a role as an importer, including with wine from operations it has bought overseas. It’s import volume tripled in 2016. Look for further gains as it purchases more wineries.

7 | Nanpu | ~6.9 million bottles

Its partners include U.S. mass producer Carlo Rossi.

22 | Summergate | ~3.5 million bottles

Bought by mega-Australian liquor company Woolworths in 2014, and now handling mass brands like Penfolds, it remains just outside the top 20 and saw a dip in volume in 2016.

29 | Torres | ~3.2 million bottles

Family-owned Torres is a bit of surprise at number 29, holding its own against much bigger operations. It also saw a small dip in 2016

33 | WalMart | ~3 million bottles

One of numerous supermarket and hypermarket chains importing wine. It has stores throughout China and created an alliance with e-commerce giant jd.com last year, during which its import volume rose 150 percent.

36 | COFCO | ~2.6 million bottles

Another key China-based wine producer, with brands like GreatWall, Yunmo and Sungod as well as overseas wineries. Its 2016 volume saw little change from 2015 but should rise if the expected purchases of more overseas wineries take place.

39 | Pernod Ricard | ~2.5 million bottles

A global player with a strong spirits portfolio, Pernod Ricard is also invested in the China wine industry via its Helan Mountain operation in Ningxia.

43 | Wahaha | ~2.3 million bottles

A major domestic beverage producer, known particularly for still water, Wahaha entered the imported wine business about five years ago.

58 | Metro | ~1.8 million bottles

Like Wal-Mart, Metro imports wines for its hypermarket chain in China.

67 | Aussino | ~1.7 million bottles

A 20-year veteran that imports 1000-plus labels from 13 countries and has a network of clubs, restaurants and shops. It saw a drop of 33 percent in volume in 2016.


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Grape Wall Challenge 8 | Chinese consumers judge local wines

By Jim Boyce | Call it our tribute to the Chinese consumer: every year we hold the Grape Wall Challenge and ask occasional drinkers to be wine judges. The idea is to give consumers confidence around wine, a topic many people find complicated and intimidating, to discover what they like, and to have fun

We recently held the eighth Grape Wall Challenge at Pop-Up Beijing, a home decor shop with two wine bars.

While GWC usually focuses on wines that retail for under rmb100, this year’s theme was local labels—from Xinjiang, Ningxia, Inner Mongolia, Shanxi and Shandong—with good reputations and national distribution.

A dozen judges, from fields as diverse as IT, food catering, education and marketing, tasted the wines blind, scored each one as “love it”, “like it”, “dislike it” or “hate it”, and then discussed their picks with Ma Huiqin, a marketing expert and professor at China Agricultural University.

“Overall, the judges liked the wines and their favorites more or less reflected what professionals would pick,” said Ma. “They like something fruitier and most of the wines this year tended to be very juicy.”

The judges tried four flights: white wines and red wines under rmb165 and white wines and red wines from rmb166 to rmb320.

Cui Yunan, who does marketing in the food sector, said the tasting showed each wine’s uniqueness.

“I was kind of a Merlot person, I never go wrong when buying it for friends, as it’s sweet and fruity,” she said. “But I could taste the slight differences with each wine.”

She was surprised at wines from her home region of Ningxia.

“I know we have great weather for grapes, and I know we can make good wine, but I didn’t know we can make it that good!” said Cui. “It was beyond my expectations.”

Her favorite was a red blend from Kanaan: “It smells good and fresh, it’s soft, it’s not too sweet or sour.”

Pop-Up co-owner Vito Zhang said he had little experience with Chinese wines beyond those from Dynasty and Changyu. While he said the GWC wines were better, he did see room for improvement.

“My favorite was the [Bordeaux-style] Deep Blue from Grace Vineyard,” he said.

In terms of scores, the judges generally liked the white wines although no brand stood out as a clear favorite. For wines priced to rmb165, Kanaan Riesling from Ningxia (rmb150, Summergate) scored slightly higher, while Grace Vineyard Tasya’s Reserve Chardonnay from Shanxi (rmb308, ASC) took those honors for the pricier flight.

For red wines, the less expensive flight was the most divisive. It not only received more “hate it” votes than all other flights combined but also saw all four wines receive “love it” vote, thus showing the diversity of tastes among the judges. Silver Heights ‘Last Warrior’ Red Blend from Ningxia (rmb158, Torres) easily won this flight.

In the more expensive flight, four of the six wines were overwhelmingly loved / liked. Grace Vineyard ‘Deep Blue’ Cabernet blend from Shanxi (RMB 308, ASC) emerged as the highest-scoring wine of the night. One judge called it “refined” and others cited its soft fruity character.

Tiansai ‘Selection’ Cabernet-Shiraz from Xinjiang (RMB 328, East Meets West), noted for its ripe red fruit, as well as Kanaan ‘Pretty Pony’ Cabernet-Merlot from Ningxia (RMB 295, Summergate) and Silver Heights ‘Family Reserve from Ningxia (RMB 308, Torres) were also widely liked.

Ma noted that red wines dominate China’s market, with more than an 80 percent share, and that can affect perceptions.

“Consumers definitely have more experience and confidence with red wine,” she says. In terms of the white wines, she added that drinking chilled liquids, especially in the winter, is not common for many consumers.

Several judges also noted the relatively high prices, a common criticism in a market with an increasingly rich range of inexpensive imported wines. Even so, like Cui, they tended to be surprised by the quality of the Chinese wines and that bodes well for the future.

GWC doesn’t claim to reveal general truths about Chinese consumers but to give a snapshot of what a given group thinks. The judges left with not only a better understanding of what China but also full of delicious wine and pizza.

The full lineup of wines:

Flight 1: White wines up to rmb165

Chateau Nine Peaks (九顶) Chardonnay 2015, Shandong

Kanaan (迦南) Riesling 2014, Ningxia

  • Distributed by Summergate / Pudao, rmb150

Silver Heights (银色高地) “Last Warrior” Chardonnay, Riesling & Sauvignon Blanc 2015, Ningxia

Flight 2: White wines rmb166-rmb330

Grace Vineyard (怡园) “Tasya’s Reserve” Chardonnay 2015, Shanxi

  • Distributed by ASC, rmb199

Silver Heights ( 银色高地) “Family Reserve” Chardonnay 2014, Ningxia

Tiansai (天塞) “Reserve” Chardonnay 2015, Xinjiang

Flight 3: Red wines up to rmb165

Hansen ( 汉森) Sauvignon 2015, Ningxia

Hansen ( 汉森) Cabernet Gernischt 2015, Ningxia

Kanaan (迦南) “Wild Pony” Cabernet Saugignon-Merlot-Cabernet Gernischt 2014, Ningxia

  • Distributed by Summergate / Pudao, rmb150

Silver Heights ( 银色高地) “Last Warrior” Cabernet-Merlot 2014, Ningxia

Flight 4: Red wines rmb166-rmb330

Chateau Nine Peaks (九顶) “Reserve” Cabernet Sauvignon 2013, Shandong

Grace Vineyard (怡园) “Deep Blue” Cabernet Sauvignon-Merlot-Cabernet France 2012, Shanxi

  • Distributed by ASC, rmb306

Kanaan (迦南) “Pretty Pony” Cabernet Sauvignon-Merlot 2013, Ningxia

  • Distributed by Summergate / Pudao, rmb295

Legacy Peak (留世) Cabernet Sauvignon 2013, Ningxia

Silver Heights ( 银色高地) “Family Reserve” Cabernt Sauvignon-Merlot 2014, Ningxia

Tiansai (天塞) “Selection” Cabernet Sauvignon-Shiraz 2013, Xinjiang

Check out the results from previous GWCs here.

Note: GWC is a non-profit initiative by Grape Wall of China. Pop-Up Beijing provided space for GWC8 as well as glassware, spittoons and other key materials, Ma Huiqin led the discussion, ASC, East Meets West, Paradox, Torres and Summergate donated the wines, and Jim Boyce handled general logistics. Thanks to all of the judges, particularly Chris, who provided the pizza!


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Chengdu Wine Fair II: Torres to launch TerrAus, plus Denis Lin, Wine Australia, ladies night & more

By Jim Boyce

A few items ahead of tomorrow’s official opening of the Chengdu wine fair糖酒会. (You can see yesterday’s post here: apologies again for the Backstreet Boys mix up.)

Look for Torres China to present its newest idea: TerrAus. As you can guess, it sounds a lot like the name “Torres”, blends terroir and Australia, and underscores the importance of place when talking about wines from Down Under. Get more info at the Torres booth, which will also have a strong presence from French operations Baron Philippe de Rothschild and Chapoutier as well as Argentine winery Salentein.

If you are seeking people at the fair to follow on Weibo, check out wine writer Denis Lin. He has been posting regularly during the past few days on everything from tastings:

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