Putao-a-thon! Win your weight in wine with CHEERS
By Jim Boyce | I help organize an annual China charity campaign called Maovember that teams bars, restaurants, shops and customers for fun events throughout …
CHEERS Wine
CHEERS Wine turns six | Q&A with CEO Claudia Masueger
By Jim Boyce | Wine shop chain CHEERS just marked its sixth birthday so I asked CEO Claudia Masueger a question for each year of …
Liù Jiǔ | CHEERS to Celebrate Sixth Birthday with Free-flow Bubbly
By Jim Boyce | Resilient* wine bar chain CHEERS will celebrate its sixth birthday on May 6 at 1949: The Hidden City in Sanlitun South. …
Wine in China | CHEERS Starts ‘Smile Or Else’ Campaign for Consumer Inclusivity
By Jim Boyce | The CHEERS wine shop chain will soon tweak its famous “CHEERS Makes You Smile” motto in order to stop a growing …