By Jim Boyce | Shanghai-based distributor American Wine Merchants (AMW) has announced it is cooperating with several U.S. wine promotion groups to open a Tmall store in mid-March. From an AMW press release (my highlights):
In cooperation with the California Wine Institute, the Washington Wine Board, the New York Wine and Grape Foundation, and the Oregon Wine Commission, which are all supported by the United States Foreign Agricultural Service and its regional Agricultural Trade Office in mainland China, the American Wine Merchants (AWM) is pleased to announce the launch of their flagship USA Wine Store on Alibaba’s Tmall.
“Our aim is to create U.S. wine awareness through education, marketing and promotion,” stated AWM manager Alex Chen in the press release. “Tmall already boosts 500 million-plus registered users in China and with the right marketing and promotional activities we believe we can reach each and every one…”
“I think there is a lot we can offer in terms of Washington, Oregon, New Yorkâ€”even Texas is producing fantastic wines,” he said.
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