New Zealand wine in China: Hawke’s Bay gets cash for three-year marketing project
~ By Jim Boyce Some $500,000 will go to marketing Hawke’s Bay wine in China over the next three years due to funding by the AGMARDT …
The little engine that could: How this tractor could transform China’s wine industry
By Jim Boyce The biggest gripe of grape growers in northern China is the arduous task of burying vines in the fall and uncovering them …
2014 wine trade fairs in China: 20 shows slated for Year of the Horse
By Jim Boyce Saddle up buyers and sellers, there are plenty of wine trade fairs for China in the Year of the Horse. Listed below …
Golden age of wine: Eight reasons why Chinese consumers are living in one…
~ [This is an English version of a story I wrote for the Chinese edition of Wine Enthusiast.] By Jim Boyce This past year saw …
Sacré blanc! The Guardian, VinExpo and claims China is the top red wine consumer
By Jim Boyce The Guardian just posted this story about China supposedly now being the world’s biggest red wine consumer. It is a ripe blend …
Bottle bonus: Free tickets to Robert Parker events in China
~ By Jim Boyce If you haven’t heard, critic Robert Parker will return to Beijing and Shanghai next month, following up on an inaugural 2008 …
French paradox: 2013 China wine import stats show France versus everyone
By Jim Boyce France versus Everyone. That scenario figures heavily in the year-end stats for wine imports in China in 2013. The overall results from …
Ming fling: 1421 to provide free wine for Zheng He party in Beijing
~ By Jim Boyce A party to honor China’s most famous seafarer, Admiral Zheng He, is set for tomorrow night — Thursday — and will …
I am not a cru-k! Robert Parker’s, Richard Nixon’s China visits likened
~ By Jim Boyce If asked to list the similarities of Richard Nixon and Robert Parker, wine aficionados — and I specify them because the …
Hey, foxy lady: Wine (marketing), woman and song in China
~ By Jim Boyce Context is crucial with wine marketing in China. Rather than sell the product in and of itself, some think wine should …