China Wine Press: February 2024

The Grape Wall Press

A Regularly Updated Roundup of China Wine Stories


“Treasury Wine says it is ready to ship Australian bottles to China”

  • Reuters. Poonam Behura & Peter Hobson.

“We expect a decision and therefore a path forward by the end of March,” Treasury CEO Tim Ford said on a conference call with analysts.

“We are both well prepared and well placed to reestablish our Australian country of origin portfolio in China,” he said, adding that China was a “significant growth opportunity” for Treasury’s higher-priced Penfolds division.

Melbourne-based Treasury, whose brands range from Wolf Blass and Lindeman’s to Beringer and DAOU, has continued to ship wine made outside Australia to China and said it has more than 120 staff there.

“China’s Supreme People’s Court Upholds 79 Million RMB Win for Château Lafite Rothschild in Wine Trademark Case”

“In a decision dated September 21, 2023 and only just released, China’s Supreme People’s Court (SPC) ruled for Château Lafite Rothschild upholding a judgement of 79.17 million RMB….

“The SPC held that according to the evidence submitted by Golden Hope Company in related cases, there are a total of 757 dealers and agents of “Château Lafite” wine across the country, and “Château Lafite” wine has been sold in nearly 2,000 supermarkets. The cost ranges from 4 to 5 RMB to more than 10 RMB , but the sales price ranges from more than 60 RMB to thousands of yuan, and therefore the illegal profits are as high as ten times or more.”

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