Beijing, Changsha and Hangzhou are the three cities officially celebrating Italian Wine Week this year, with about 100 bars partners offering specials from September 11 to September 17.
In Beijing, that lineup includes bars like Vinvino and Buona Bocca, casual dining venues like Fiume and Forno, fine dining establishments like Giada Garden and Opera Bombana, and retailers such as Simple Drinks and CHEERS. (Check out the full lineup for all three cities here.)
This is the fourth Italian Wine Week and is paired with an Vinitaly China Roadshow held in those same three cities during the past week.
Italian Wine Week was organized by Veronafiere, with all participating were allowed to send a rep to the roadshow to win a chance for trips to Vinitaly in Verona next year, with two winners from each city. Here in Beijing, the winners were from Grape Lane and Tavola Italian Dining.
The roadshow itself saw Veronafiere cooperate with Italian Foreign Trade Agency, with between 500 and 800 wines at each stop. I attended the shows in Beijing and Changsha, with strong turnouts in each city, and will report on those soon.
Check out my Q&8 with Veronafiere China’s Simone Incontro here, about Vinitaly China Roadshow here and about next year’s Wine to Asia here.
Note: Grape Wall of China was a ‘strategic partner’ for Italian Wine Week.
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