Ningxia News: Changyu-Moser XV turns 10

Hard to believe but it’s been ten years since Changyu Moser XV officially opened a sprawling Loire-esque chateau in Ningxia. The number of wineries, wine brands and grape varieties in play in Ningxia since those days has grown by leaps and bounds.

I was the sole laowai (foreigner) flown out for the official party and joined over 50 guests tasting Changyu wine, visiting vineyards, touring the chateau, and enjoying drinks and a live band during the launch party.

I covered that opening in two posts, “Changyu Moser XV Opens in Ningxia” and “‘The Next Ten Years Will Belong to Chinese Wine‘”, the latter based on a statement by Lenz Moser.

And in 2018, I followed up with a post “60 Months, 60 photos“, to mark the fifth anniversary of the launch with photos from my visits over the years.

In recent years, Changyu has continued to expand domestically and internationally, with Changyu Moser wines found in more restaurants and retail outlets abroad, including its pricy Purple Air Comes from the East.

Changyu, China’s largest wine producer and with substantial operations countrywide, was recently ranked the world’s second-most valuable wine brand, and “strongest” wine brand, for 2023 by Brand Finance. The company has also invested heavily into brandy, hoping to drive sales of its Koya brand. And, as always, it is busy as a sponsor, with its wineries Chateau AFIP in Beijing and Indonita in Chile involved in the recent FISU World University Games in Chengdu.

My last visit to Changyu Moser XV was about three years ago. The number of new wineries, and exciting wines, in Ningxia means travel time spread ever thinner. But I still think this winery worth visiting at least once, both to take in the vastness of the interior and to check out its wine museum.

(By the way, I’m a bit surprised, with all the posts Changyu publishes, that neither its general accounts nor its Changyu Moser XV accounts on Facebook and Instagram mention the tenth anniversary — I guess that shows how busy they are!)


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