China KOLs: ‘Lady Penguin’ opens shop, plans to make wine

Veteran wine KOL Wang Shenghan aka Lady Penguin announced today in a video that she plans to make her own wine in China.

Wang is planning to visit wine regions around the country in search of the proper blend of winery, terrain, style et al.

And already has a trip under her belt to the Huailai region, just outside Beijing, that is known for wineries like Chateau SunGod, Domaine Franco-Chinois, Amethyard, Martin, Jiahe and Canaan.

(Given the penguin angle, I think a Liaoning ice wine would be fun.)

Wang already has plenty of experience with local wine brands, both in terms of selling them on her highly popular channel and as a China wine ambassador.

And she says she plans to be active in the entire brewing process. That ought to make for good content for her social media channels, and millions of followers, and add to her efforts to boost wine knowledge, which includes her 2021 book Welcome to Wine: 9 Basics for Beginners.

Wang also recently opened a new shop in Beijing–Lady Penguin Wine House. (It’s a leisurely stroll from Ping Le Yuan 平乐园 subway stop, exit C.)

The venue includes a climate-controlled wine ‘cellar’ a bar, a semi-private room and an area that can be used for everything from regular customers to small wine classes to dinners.

Visitors can expect to find wine flights for 元99 and a range of bottle options range from pricy Bordeaux and Burgundy to quirky imports to local labels, including from Helan Qing Xue, Grace Vineyard, Xiao Pu, Legacy Peak, Puchang, Petit Mont, Longting and Kanaan, among others.

Check out this video I made for a quick look at what is on offer:



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