China wine sales | Ningxia exports up 256% in 2021

Ningxia’s authorities are reporting a 256% rise in wine exports for 2021, on top of a 41% boost in 2020. Given exports reached a reported RMB 2.65 million in 2020, that translates to RMB 6.78 million last year, although I have seen no official number thus far.

While such an increase is substantial, the amount is small overall, less than USD1 million even after the latest boost. But Ningxia wines are nevertheless popping up in more markets over the past few years.

For example, FairPrice in Singapore featured seven wines it recently listed from Copower Jade — which bottles under the Fei Tswei label — as its wines of the month in March.

Changyu Moser XV, the Ningxia winery of Shandong-based mega producer Changyu, is the most globe-trotting and found in dozens of markets, including in Austria at distributor Wein & Co, which carries two wines. That lineup includes the Cabernet Sauvignon Blanc de Noirs.

Silver Heights is also found around the world, from the US to the UK to Japan to The Philippines. In the case of the latter, Wine Therapy carries a good range, from The Last Warrior to Emma’s Reserve.

And there are more wineries available in overseas market, including Helan Qing Xue, Kanaan and Legacy Peak, among others.

This growth is not limited to Ningxia wineries, either. Other locally made wines can be found overseas, with LVMV’s Ao Yun in Yunnan province and DBR Lafite’s Longdai in Shandong province having global distribution networks. Wineries like Grace Vineyard from Shanxi province (Grace has a Ningxia winery, too), Nine Peaks from Shandong province and Canaan from Hebei province are among those who also sell abroad.

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