Any wine scene tends to have a few people at the top getting most of the attention and China is no different. Those people can be there for many reasons, from merit to first-mover status to a focus on fame to [fill in the blank]. But there are also always others supporting that scene, the bulk of the iceberg beneath the tip, who get far less attention.
I wrote about ten such ‘unsung heroes’ for Meininger’s Wine Business International. I know some well, others only a bit, but all play unique roles in the growth of wine in China.
And there are many more. I started with over 100 names for this article. Limited magazine space meant the painful task of fitting just ten. It’s a list that covers many roles — winemaker, academic, importer, teacher, more.
Maybe you have your own list of unsung heroes? I hope so. Given the recent struggles of the wine scene, we need all the heroes we can get.
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