By Jim Boyce | I recently wrote about a six-week campaign by Element Fresh and California Wine Institute to promote labels from The Golden State. In short, all 38 Element Fresh outlets in China are listing a bunch of California wines by the glass and even more—about 30—by the bottle. It wraps up on May 31.
Element Fresh in Sanlitun took it a step further last Thursday with a wine buffet. Customers paid rmb99 to indulge in six wines and a range of snacks from 6 PM to 7:30 PM.
For my money, the white wines were best, with Fess Parker Riesling my favorite. For reds, the Beringer Zinfandel inspired the most appreciation. Given that price, and a nice spread of cold cuts, cheeses, veggies, fruits, crackers and more, everyone was happy. Hopefully, this event is held at least once more before the promotion ends: I’ll update if I get any news.
Follow Grape Wall on Facebook and Twitter. Sign up for the free China wine newsletter below. And check out sibling sites World Baijiu Day and Beijing Boyce.
Sign up for the Grape Wall newsletter here. Follow Grape Wall on LinkedIn, Instagram, Facebook and Twitter. And see my sibling sites World Marselan Day, World Baijiu Day and Beijing Boyce. Grape Wall has no advertisers, so if you find the content useful, please help cover the costs via PayPal, WeChat or Alipay. Contact Grape Wall via grapewallofchina (at) gmail.com.
Leave a Reply
You must be logged in to post a comment.