By Jim Boyce | Alibaba Group will hold its first 9.9 festival in less than a week, with specials on wine, beer, spiritsâ€”boozeâ€”some of them already available. The Chinese word for “nine” and “alcohol” sound similar, hence the event is on the ninth day of the ninth month, September 9. (We held World Baijiu Day on August 9 for a similar reason. The eight month and ninth day translate to “ba” and “jiu”).
From Alizila, which reports Alibaba happenings:
Alibaba Group will host its inaugural 9.9 Global Wine & Spirits Festival next week, bringing 100,000 international wines, cognacs, whiskeys and other drinks from 50 countries to Chinese consumers through business-to-consumer marketplace Tmall.com.
On Sept. 9, brands such as Robert Mondavi Winery and Gallo Family Vineyards of the U.S., Franceâ€™s Lafite and Japanâ€™s Suntory Yamazaki will join winemakers from Italy, Spain, Australia and New Zealand in the first of whatâ€™s expected to be annual shopping event on Tmall. Hundreds of brands also will make their China debut during the festival, Alibaba said.
Check this Tmall link to see what’s happening with 9.9.
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