By Jim Boyce | Julien ReversatÂ spent seven years in China with importer and distributorÂ Mercuris, including as senior sales manager, before returning to France last year. Now he is ready to bring back to China a diverse range of his homeland’s wines via a new venture called JR Diffusion.
“I started my own wine agency in the south of France which acts as a wine distributor here for on trade,” said Reversat in an email “AtÂ the same time, I am representing the portfolio in Asia but with a big focus in China.”
“Most of my vignerons are small and produce wines traditionally by respecting nature, with no extra and chemical inputs in the vineyard and / or during winemaking,” he added.
Reversat counts some 20 makers from Bordeaux, Burgundy, Champagne, Corsica, Languedoc and elsewhere, including Domaine des Beaumont, Domaine Didier Montchovet, Chateau Cassini, Domaine Vico, Clos des Boutes and Domaine Saint-Just.
“These wine makers have the luxury to craft qualityÂ because they donâ€™t cater to mass-market demands,” reads the company’s catalog. “AndÂ when you want to reach them, only independent wine merchantsÂ will roll up their sleeves to find them for you.”
“From sustainable practices to humble farmers that follow early monksâ€™ practices,Â we work with vine growers that have dedicated their life to creating masterpieces,” it continues.
Reversat, who has has a bachelor’s degrees in wine business and two master degrees, all earned in Montpelier, also spent time making wine at Silver Heights in Ningxia and Loulan in Xinjiang. HeÂ is the process of creating his own label in France.
“As I have always wanted to make my own wines, I am developing with a friend a small clos [vineyard] of about two hectares in the GuarrigesÂ [scrubland],” he says. “The soil is poor and stony. We will try to make something good!”
You can see the JR Diffusion catalog here.
Check out the new online China Wine Directory. And sign up for the free Grape Wall e-newsletter here:
Good content takes resources. If you find Grape Wall useful, help cover its costs via PayPal, WeChat or credit / debit card. Also check out Grape Wall on Facebook. Twitter and Instagram. And sibling sites World Marselan Day, World Baijiu Day and Beijing Boyce.