By Jim Boyce
ProWein is a massive annual German wine show with huge tents, oodles of oom-pah-pah bands and voluptuous leiderhosen-clad servers walking about with fistfuls of dangerously full glasses. Actually, to be honest, I haven’t been to this event, and I might be confusing it with Oktoberfest, but what is important to this post is what is happening the day before ProWein.
German publishing house Meininger’s will hold a one-day wine conference on March 23 that will include quite a bit of China content.
The afternoon session, starting at 2 PM, will be dedicated to “The Chinese Market” and include these speakers:
- Li Demei of Beijing University of Agriculture talking about “the evolution of Chinese tastes in wine”.
- Robert Joseph of Meininger’s magazine Wine Business International talking about “wine distribution in China”.
- Alberto Fernandez of importer and distributor Torres China talking about “reaching the Chinese consumer”.
- Michael Thurner of Austria’s Fine Brands talking about “selling German and Austrian wines in China”.
In addition, a morning session about online wine retail will include a talk on the China market by Stevie Kim, general coordinator for Vinitaly.
You can check out the program here.
Good content takes resources. If you find Grape Wall useful, help cover its costs via PayPal, WeChat or credit / debit card. Also check out Grape Wall on Facebook. Twitter and Instagram. And sibling sites World Marselan Day, World Baijiu Day and Beijing Boyce.