By Jim Boyce
When Penfolds chose Shanghai for the launch of its ”Bin 620″ Cabernet-Shiraz 2008 last month, the first wine under that label since 1966, it inspired plenty of comments, ranging from those who saw it as a respectful nod to the growing market for Australian fine wine in this country to those who saw it as an attempt to foist a status symbol on a niche of buyers driven by brand and high price. If all press is good press, Penfolds scored big on this one.
“Bin 620” is now on its way to the Beijing market and should be available at The Wine Gallery in Sanlitun’s Swire North Village by the end of this week. It will carry a hefty price tag, rmb6840 per bottle, which includes a leather carrying case. I don’t expect the allotment will be big so those who wish to get a bottle might want to act fast. Big 620 should also make its way into several Beijing hotels and restaurants and I will provide an update when I get more info about this from ASC Fine Wines, which is the official distributor of Penfold’s in China and operates The Wine Gallery.
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