Update: From a press release that ASC will distribute later this afternoon: “ASC Fine Wines will become the sole importer and distributor of Sanpellegrino products in mainland China effective April 1, 2009…. As China’s largest distributor of fine Wines, ASC’s strong distribution network throughout mainland China will help to strengthen the presence of Sanpellegrino products, namely S.Pellegrino Natural Sparkling Mineral Water and Sanpellegrino Sparkling Fruit Beverages and will help guarantee easy access to these premium products for all customers throughout the region.”
ASC Fine Wines will take over distribution of San Pellegrino water in mainland China as of April 1, says ASC head of public relations Adam Steinberg. San Pellegrino is currently in the Jebsen portfolio.
ASC also distributes Voss water. Steinberg says San Pellegrino will fit the ASC portfolio because, unlike Voss, it will be available at the retail level. He added that a press release about the distribution deal will be issued this afternoon.
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