Fair game | Chengdu’s CFDF is back on, slated for late May

Organizers of the China Food & Drinks Fair / Tang Jiu Hui announced today that the event, widely deemed China’s most important wine exhibition, will be held May 21 to May 23. CFDF, originally slated for March 26 to March 28, was the first key wine event postponed due to the coronavirus crisis and set off a domino effect in the Chinese trade that has since circled the planet, with the most recent big announcement being that VinItaly is canceled for 2020 and will only return next April. Other key events, including ProWein, have also been canceled or postponed

CFDF’s announcement, which has been anticipated for the past week, comes during a time of some uncertainty as China aims to prevent a major “second wave” of coronavirus cases and many nations are in the midst of their own campaigns against the virus. It’s still unclear what foreign participation will be possible come May, especially given many airlines have slashed flights to China and the country has some strict quarantine requirements for visitors.

CFDF is China’s oldest drinks fair, with this year’s edition the 102nd. The event is especially important for local alcohol makers, including of China’s national spirit, baijiu. According to CFDF, the fair attracts 3,000 exhibitors and 300,000 buyers, leading to rmb20 billion in deals,

Note: I’ve been super busy past month or so, but have a series of posts coming on this site and will also be putting out a newsletter this week with updates on China’s wine business.

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