Hot stuff | CHEERS uses mulled wine to help charity

By Jim Boyce | For a fourth straight year, wine importer and retailer CHEERS has used mulled wine power to participate in the annual Maovember charity campaign, which is supporting Library Project and Good Works this year.

CHEERS donated mulled wine sales at select Beijing stores over several weekends in October and November, then topped up the total to rmb10,000. A further rmb700 was raised during a mulled wine tour of four CHEERS shops that included games like paper airplane races, corn toss, and mini basketball.

These efforts added up to rmb10,700—or 107,000 mao—in donations this year. Hot stuff! Here are some pics from the CHEERS mulled wine tour.

(Note: I help organize Maovember. See more details on this project here.)


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