Pre-ProWein: China focus of Meininger’s one-day wine conference in Germany

prowein prowine china

And ProWine is coming to China this year… as ProWine.

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By Jim Boyce

ProWein is a massive annual German wine show with huge tents, oodles of oom-pah-pah bands and voluptuous leiderhosen-clad servers walking about with fistfuls of dangerously full glasses. Actually, to be honest, I haven’t been to this event, and I might be confusing it with Oktoberfest, but what is important to this post is what is happening the day before ProWein.

German publishing house Meininger’s will hold a one-day wine conference on March 23 that will include quite a bit of China content.

The afternoon session, starting at 2 PM, will be dedicated to “The Chinese Market” and include these speakers:

  • Li Demei of Beijing University of Agriculture talking about “the evolution of Chinese tastes in wine”.
  • Robert Joseph of Meininger’s magazine Wine Business International talking about “wine distribution in China”.
  • Alberto Fernandez of importer and distributor Torres China talking about “reaching the Chinese consumer”.
  • Michael Thurner of Austria’s Fine Brands talking about “selling German and Austrian wines in China”.

In addition, a morning session about online wine retail will include a talk on the China market by Stevie Kim, general coordinator for Vinitaly.

You can check out the program here.

1 Comment on Pre-ProWein: China focus of Meininger’s one-day wine conference in Germany

  1. Hopefully we will see China also at the International Organic Wine Fair in France “Millesime Bio”. Cælestis international wine project aims to draw public attention to the environmental impact of wine production and consumption while raising funds annually for WWF (World Wildlife Fund) on three continents: http://www.caelestis-bio.com
    After London and New York, Hong Kong was chosen for charity auction for WWF of the rarest biodynamic-organic wine (15 bottles in total, not on sale in shops). Caelestis is the first Classified Growth (Grand Cru Classe) symbolic wine brand created since Napoleonic times (especially for WWF). Labels are autographed by Oscar-winner and renowned producer. (Out of 176 Bordeaux Classified Growth wines only 4 are certified organic). All proceeds are donated to local WWF.

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