By Jim Boyce
ProWein is a massive annual German wine show with huge tents, oodles of oom-pah-pah bands and voluptuous leiderhosen-clad servers walking about with fistfuls of dangerously full glasses. Actually, to be honest, I haven’t been to this event, and I might be confusing it with Oktoberfest, but what is important to this post is what is happening the day before ProWein.
German publishing house Meininger’s will hold a one-day wine conference on March 23 that will include quite a bit of China content.
The afternoon session, starting at 2 PM, will be dedicated to “The Chinese Market” and include these speakers:
- Li Demei of Beijing University of Agriculture talking about “the evolution of Chinese tastes in wine”.
- Robert Joseph of Meininger’s magazine Wine Business International talking about “wine distribution in China”.
- Alberto Fernandez of importer and distributor Torres China talking about “reaching the Chinese consumer”.
- Michael Thurner of Austria’s Fine Brands talking about “selling German and Austrian wines in China”.
In addition, a morning session about online wine retail will include a talk on the China market by Stevie Kim, general coordinator for Vinitaly.
You can check out the program here.