Vinitaly: Coming this month to Beijing, Shanghai, Macau

November 11, 2008 Uncategorized 1

Look for Vinitaly China 2008 to roll into Beijing (Ritz Carlton Chaoyang) on November 19, Shanghai (Four Seasons) on November 21, and Macau (Venetian) on November 22. According to Asia Business Group, organizer of the Beijing leg, this event debuted in China 10 years ago and will include wines from six areas of Italy, including Sicily and Tuscany.

The Beijing event will have a seminar on a new system to evaluate the quality of wine, a presentation on Sicilian wines, and a tasting of olive oils, the latter to be held at Piazza Italia (see details at bottom). It targets those in the wine industry as well as wine lovers, culinary students, and those seeking training in wine appreciation or the latest on EU wine standards.

To register, fill out the form here or contact Francesca Xu at francesca.xu@asiabusinessgroup / 5828-7728 by November 14.

The invite for the Shanghai event specifies “trade and press.” For more information, contact Lisa at 6279-2828, x234 or lisa@seic-ccpit.com.

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Seminar schedule (Beijing, November 19, RSVP required):

10:30 AM: Opening of Vinitaly China by Italian Ambassador Sessa and a press conference on the new EU wine evaluation method / 中意国际葡萄酒展开幕－意大利大使举行开幕仪式

11 AM: Seminar hosted by Unione Italia Vini, with a presentation of data on the Chinese wine market and a press conference on the EU project / 意大利葡萄酒联合会主办的的讲座会（介绍在中国葡萄酒市场的UIV数据，及欧盟项目的新闻发表会）

2 PM: Presentation of Italian olive oils, hosted by UNAPROL – Italian Association of Olive Oil Producers (at Piazza Italia) / 意大利橄榄油生产商协会将举办介绍橄榄油的研讨会。请注意，本次研讨会将在意大利广场举办

4 PM: Presentation of the wines of Sicily, hosted by Istituto Regionale della Vite e del Vino (includes tasting of indigenous grape varieties) / 由Istituto Regionale della Vite e del Vino主办的西西里葡萄酒的介绍会(供选品尝西西里的葡萄酒,其中包括由土著葡萄品种所酿造的葡萄酒)

Again, for the Beijing event, RSVP with francesca.xu@asia-businessgroup.com or call 010-5828 7728 for these seminars.

The other cities on the Vinitaly fall tour are Chicago, New York, Washington (D.C.), and Tokyo.

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1 Comment

  1. I attended VinItaly in Shanghai 2007 where it made its 2nd foray into the Chinese market.

    This year should be better holding it in a hotel as compared to last year’s venue. I am surprised they are bolding trade and press only. The eye catching theme at VinItaly will be tasting of 2004 Brunello di Montaclino which 2003 was revealed last year. While I give the thumbs up to the range of exhibitors, what could had been more fortcoming was its exact list of exhibitors, not range of exhibiting wine brands where the more illustratious ones were absent in the 2007 set up.

    I too understand the organizer stricter admission criteria and applaud their official stand. It was regrettable there were more consumers present than trade buyers. I do hope to see more Food & Beverage staff, the harder to reach sommeliers and wine trade, the right crowd, not Yum Seng drinkers.

    In a separate Reuters article where now Italian wines are charmed by the Chinese market. I can understand why (The link is at http://www.reuters.com/articlePrint?articleId=USTRE4AA2R420081111). With the Euro flagging its way up and the European and American wine markets registering lower sales percentage, the lesser known makers are rushing their wares and offering to the hugely perceived wine market in China, particularly China’s Beijing, Shanghai and Guangzhou. I wonder would middle class consumers bite? Frankly Italian wines in Shanghai alone are pretty costly, above the RMB$300 mark where most would hesitate to splurge on.

    Just my thoughts, and have fun guys @ VinItaly in Bejing 2008.

    Cheers.
    Daniel Lim
    Jiuwine.com

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