Helan yeah! Pernod Ricard’s China wines now available at tmall.com

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By Jim Boyce

The wines Pernod Ricard makes in Ningxia under the lable Helan Mountain are both fruitful and frustrating. On one hand, much of the wine coming from this operation ranks among the best by value, and in some cases overall — try the 2011 ‘Special Reserve’ Chardonnay — in China. On the other hand, finding it in retail or in bars or restaurants is not easy for consumers.

So it’s good news that Pernod Ricard now has a shop at tmall.com. It currently lists 10 wines, ranging from rmb78 for entry-level reds and whites to rmb268 for the ‘special reserve’ Pinot Noir and Cabernet Sauvignon — that Chardonnay is not up just yet. You can find Helan Mountains from other places online but it’s good to have it available direct from the source.

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