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By Jim Boyce | No country has shone like Australia this past decade when it comes to bottled wine imports in China. It has long held second position behind France while steadily closing the gap. It crushes Italy in terms of volume and Spain for value. In fact, Australia wine easily has the highest declared value per bottle of all major sources. How has this happened?
I recently explained, in this Wine Searcher article, ten reasons for the numbers. Everything from the appealing “bottled sunshine” nature of many Down Under wines to the Australia-China free trade deal to the decades-old promotion strategies of industry and government. There is the issue of food safety and of high-flying brands—Penfolds, naturally—too.
But not all the roses are red. (Sorry, it’s Valentine’s Day.) There are also issues of how much Australian wine is imported versus how much is sold. And of the role that Chinese investors, in search of Australian residency, play in buoying the numbers.
For the full story, including quotes from Alberto Fernandez, Frank Pan, Jim Sun, Peter Dixon, Andrew Caillard and more, see here.