People’s Series: Grace Vineyard launches new labels in Beijing

IMAG0734

~

By Jim Boyce

The new People’s Series wines by Grace Vineyard were launched yesterday in Beijing during the annual “Taste of the Nations” event held on Saturday by Everwines, the retail brand of Torres. “Taste of the Nations” features ~150 wines, from 14 countries, handled by Torres. As usual, the lineup included wines from its two China-based partners, Grace and Silver Heights. The People’s Series wine, launched a few months ago in Shanghai, received its own table and display.

The 2011 Chardonnay is made from grapes grown at Grace’s home base in Shanxi while the 2011 Cabernet Sauvignon is sourced in Ningxia from vines that range in age from six to ten years, says Torres’ north China manager Damien Shee. Both retail for rmb99.

“People’s Series is a tribute to the People of China, with images of people on the label: workers, farmers, students, merchants,” stated a Torres press release in June. They are particularly aimed to young urban consumers. The labels, which resemble propaganda posters, drew mixed reactions yesterday. Several Chinese said that people in China generally would not appreciate them while most expatriates I talked to immediately identified them as a potential gift for friends and family back home.

The Grace portfolio includes three other levels of Chardonnay and Cabernet Sauvignon: entry-level (rmb75), premium (rmb125) and Tasya’s Reserve (rmb199). You can see the wines and prices at Evervines.

[Get the free Grape Wall newsletter. Click here for a sample. To join the mailing list, use the form in the right sidebar or click here. Follow Grape Wall on Twitter here.]

IMAG0738


Sign up for the Grape Wall newsletter here. Follow Grape Wall on LinkedIn, Instagram, Facebook and Twitter. And see my sibling sites World Marselan DayWorld Baijiu Day and Beijing Boyce. Grape Wall has no advertisers, so if you find the content useful, please help cover the costs via PayPal, WeChat or Alipay. Contact Grape Wall via grapewallofchina (at) gmail.com.

Be the first to comment

Leave a Reply