On The Wine Way: Shanghai wine retailer to open in Beijing

Posted on | April 19, 2011 | No Comments

Shanghai-based wine retailer The Wine Way is slated to open a Beijing store this summer. The store will be located in the CBD and include several card-based enomatic machines, with about 20 wines to sample each day, and more than 500 different bottles on the shelves, says Marcus Ford, who heads the operation in Shanghai. Ford says the machines offer plenty of room for themes and will include samples that cost anywhere from a few kuai to hundreds of kuai. It is no secret that I am a fan of these machines and have often used them at Modo, the first to install them in Beijing.

The Wine Way is backed by wine distributor and importer Summergate but includes wine from other operations. I’ll have more details on the store as the launch date nears.

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Julia Zhu *
Sommelier, Hilton Beijing

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World sommerlier champ

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Frederic Choux *
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Robert Parker *
Writer, critic
Chinese translation *

Jenn Hinkle *
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Pat Fromm *
Consumer, ex-industry (Beijing)

Wolf Blass/George Samios*
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Frederic Engerer *
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Alberto Fernandez *
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China Silk owner (Xinjiang)

Tim Hanni *
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John Gai *
Palette Wines owner (Beijing)

Ethan Perk *
Jebsen Deputy GM China (Beijing)

Zhang Ning *
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Shan Shumin*
Yunnan Red GM (Yunnan)

Wu Kegang *
Yunnan Red CEO (Yunnan)

Chantal Chi *
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Eddie Osterland *
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Dan Siebers *
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