Tag Archives: robert parker

Vintage notes: Robert Parker on the Great Wall of China

Parker was up there doing all kinds of Parker stuff.

By Jim Boyce

Four years ago this weekend, I set a personal record—one that still stands today—for most money spent on a wine event, when I attended the Robert Parker dinner on the Great Wall of China. I spent rmb10,0000 for a seat—roughly USD1600—which is quite a bit for me. No plans on breaking that one any time soon.

Anyway, it was the first visit to Beijing by Parker. It came during intriguing times, right on the heels of a Customs crackdown that had a major impact on ASC, which organized the dinner, and right ahead of the Olympics that had a major impact on Beijing. And it remains the sole occasion when I have heard “My Way” played on a harp.

I wrote a post in which, Parker-style, I gave the dinner a score out of 100 points, breaking it down by five categories—The Venue, The Wine, The Food, The Parker, and The Details. You can read that one here.

I also wrote a post called “The Secret of Big Bob“, which includes a conversation between me and the world’s most famous wine critic that might or might not have happened, and that might or might not explain his power over the wine industry. (OK, it didn’t happen, but it still makes complete  sense to me.) You can read that one here.

Finally, on the Monday after the big dinner, Parker led a wine tasting and then answered questions from the media and trade. Despite all the negativity I had heard from some in the business about Parker, people were conspicuously quiet when given the chance to confront him. That was fine for me and a few others, though, as we got to ask what we wanted. You can read my wrap up of that session here.

This all happened only four years ago but it seems, well, to be honest, it seems like a dozen years ago. We were all so much younger then.

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Beijing Bob: Dinner with Robert Parker on the Great Wall of China

By Jim Boyce | I joined forty people on the Great Wall on May 24 for dinner with the world’s most influential wine critic—Robert Parker. He is best known for giving wine scores out of 100 points, scores that are praised and pilloried by critics and consumers, scores that are used selectively marketers and salespeople. In honor of him, I will similarly grade the dinner, with up to 20 points in five categories–The Venue, The Wine, The Food, The Parker and The Details. Unlike him, I consider price when giving my score.

Before I start, let me first mention the four questions peopled have tended to ask me about the Parker dinner.

1. Did you really pay RMB16,000 to attend? No.

2. Did you go for free? No.

3. How much did you pay?

Here’s the deal: On May 24, I found myself at China World Hotel in central Beijing at 4 PM, resting between a full day of the first International Congress on Chinese Cuisine & Wine and an eagerly anticipated vertical tasting of Penfolds Grange. Suddenly, after weeks of mulling over the Parker event, I decided: “If I don’t go tonight, I’ll always regret it.”

I called ASC, which organized the dinner, and discovered they had a spot left. I shifted into Silk Market bargaining mode. My position: ASC faced zero revenue from that empty seat, I had minimal funds in my (near) empty wallet, and by signing up late I would miss some benefits–the Champagne reception, the personalized Riedel glasses given to each guest, and so on. Thus, a discount seemed fair or at least that is what I argued.

Several phone calls and 20 minutes later we agreed on the somewhat blogger-friendly fee of RMB10,000. This was still ten times more money than I’ve ever spent on a wine event.

I asked China World Hotel’s Danny Kane to lend me a bow tie as I recently lost mine. Then I raced through eight vintages of Penfolds Grange, raced home to dress, and raced 75 minutes by taxi to the Badaling section of the Great Wall. I was the last to arrive for dinner, but I will likely write the most about it.

That leads me to the last question:

4. How was it? Here is the answer.


The Venue

Let me repeat–but this time seriously–from an earlier post:

Watchtowers lit in gold, walkways lit in silver–the Great Wall shone like an ornate necklace draped over a mountain of wrinkled black velvet. Long-silenced iron cannons pointed at the ghosts of invading hordes, white flags cracked in the cool stiff breeze. The moon hung low, orange as a ripe gourd.

 

Rare are opportunities to dine on one of the great wonders of the world,
especially one as gorgeously decorated as was this. Even rarer is to drink in this view and drink in excellent wines with the most important critic, on his first visit to Beijing.

The timing also held significance, at least for me. This section of The Great Wall sits on the edge of Beijing, a city about to have its “coming out party” by hosting the Olympics, in China, an increasingly powerful country on the global scene, including in the wine trade.

Considering this, and that we enjoyed a crisp and relatively starry night, it would be harder to find a better or more timely venue.

Nitpickers might say Badaling is a rebuilt part of the wall, that it is near a highway (though this is unseen from the tables and, for me, has a certain charm in contrasting the past and present), and so on. But nitpicking is all it is. Simply put, the venue was inspiring.

(As a bonus, the outdoor setting meant ASC founder Don St. Pierre Sr could smoke his Marlboros wherever the hell he wanted to.)


Score: 20/20


The Wine

As I practiced Mandarin with the taxi driver on my 75-minute ride (cost: RMB205), other patrons enjoyed Champagne at the reception. Such is life. I did, however, try the other seven wines, and had second pours of most. Here they are, with Parker’s scores in brackets:

Louis-Jadot Corton-Charlemagne Grand Cru 2002 (94)
E. Guigal Cote-Rotie La Turque 1999 (100)
Chateau Haut-Brion 1989, 1st Grand Cru Classe (100)
Torbreck Runrig 2003 (99)
Shafer Hillside Select Cabernet Sauvignon 2002 (100)
Kracher Chardonnay No. 7 1999 (96)
Taylor’s Port 2003 (98)

This lineup gets marks for range (three continents), diversity (red, white, and dessert) and Parker palate loyalty (from the tarry Cote-Rotie to the fruit-heavy Shafer to the syrupy Kracher, they are “big”). I had imagined drinking something older than me, imagined a dusty bottle–perhaps from 1949–being produced at the last moment (in place of, say, the 2003 Port). Alack and alas, I now imagine monies that might be used for such wine were spent on renting and lighting the Wall.

My favorite wine: Louis Jadot (lovely fruit), though all of the reds were excellent.

My least favorite wine: the Kracher (too viscous).

My favorite wine critic: The heavy industry manager at our table who, upon hearing Parker describe the Haut-Brion as arguably the past century’s best wine, said the 1989 vintage less perfectly expresses the terroir than does the 1997. She also questioned whether Parker had properly evaluated the “violet” nature of one wine. Someone give this woman a blog!

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Score: 17.5/20


The Food

Headed by chef Brian McKenna, the staff of the Blu Lobster at the Shangri-la Hotel restaurant worked in a makeshift kitchen to provide a seven-course dinner.

I found the “crispy roasted suckling pig” a bit fatty (second course) and the “rabbit saddle, legs and kidneys” a bit dry (third course), though the “end-of-season lamb prepared two ways” was nice (main course)—all of them worked OK with the wine from what I recall in my notes and from memory.

My favorite match: the “lightly spiced lobster risotto ‘sausage’ with avocado, tempura and lemongrass” (the starter). This dish had a lot going on—cold and hot items, spicy and mild ones, etc—but paired well with the fruit and acidity of the Louis Jadot. My second favorite: the “veal sirloin ‘treated like roast beef'” (third course), which came with a creamy sauce and Shitake mushrooms, that I enjoyed with the fruity Torbreck.

My least favorites: the dessert and cheese dishes. The “slow-roasted pineapple and ginger lasagna”, with what I take was coconut foam bubbling from a shot glass, overpowered the Kracher desert wall like—obligatory historical reference—hordes breaching The Great Wall. I found the same with the “Fourme d’Ambert blue cheese” and the Port: more hordes, more attacked wine.

One could give kudos to the kitchen for pushing the envelope. Then again, the envelope had already taken a mighty shove—Robert Parker, The Great Wall—and with the presence of the world’s leading critic the food should have been at most an equal, but definitely not major, partner with the wine. (As evidence, the wine received more prominence on the menu.) If you are going to take risks on the food side, this would have been the ultimate opportunity to pair Chinese cuisine with foreign grape wines.

Credit goes to the staff for operating under challenging conditions—the kitchen sat some distance from the diners, the dinner was lengthy, the night was cool—and for providing polite and professional service.

Score: 16/20


The Parker

I spent RMB1000 about a month ago to attend an ASC dinner organized for five winery owners from Bordeaux. One owner sat at each of the five tables of guests and, as a new course arrived, they rotated to a new table so that by night’s end we had met them all. Good times all around.

I didn’t feel the same love at the Parker dinner, though I admittedly might have missed group hugs at the reception. Parker pretty much parked at the head table for four hours, which was good… if you were sitting there. Like 80 percent of the attendees, I was at one of the other four tables. I can’t help but think that had Parker spent a course at each table, we would have been happier and he would have learned a great deal about China’s wine market.

In any case, Parker spoke several times during dinner. He acknowledged the tragedy of the Sichuan earthquake and stressed the importance of living life to the fullest.

He said the dinner would “be the most historical food and wine event ever done” and “most of the wines for me are the very finest wine could be.” He rose several times during dinner to give impressions on the wines.

He also endured meeting me twice. First, Adam Steinberg, communications director for ASC, introduced me when I arrived. I exchanged a handshake and at most 30 seconds of small talk with Parker.

Two hours later, as I chatted with St. Pierre on a smoke break, Steinberg, despite my reservations, introduced me again. Parker said something like, “Yes, we met,” and we shared another 30 seconds of small talk.

Finally, an hour later, Steinberg offered to facilitate a third exchange. I declined. At best, I imagined Parker saying, “I know, I know, the blogger guy.” At worst, he might have gone for me with an empty wine bottle for annoying him thrice.

I’m not sure how the others guests felt, but I’m fairly certain the head of a major magazine, one seat over from me, would have preferred more time with Peking Parker and less with Beijing Boyce. Then again, maybe she always looks unhappy.


Parker and I shake hands; Steinberg prepares to tackle me should I hold on too long.

Score: 15/20


The Details

I’ll start with the bad.

This was Parker’s first trip to China, we were on the Great Wall of China, and it is arguably the greatest symbol of China. The key word here: China. Thus, you might expect the music to evoke said country, say in the form of one of those all-female qipao-wearing quartets that play the pipa, erhu, and other traditional instruments.

We had a harp player. She plucked Que Sera, Sera. She strummed Edelweiss. She did songs that someone who owns The Greatest Hits of Lawrence Welk and the soundtrack to The Sound of Music would love.

I don’t doubt her talent. It’s a context thing.

The same goes for the CD played while the harpist rested her fingers. I heard some song with the lyrics “You know how to turn me on / Oh, you got it going on” at least three times. (Almost as bad as my repeating a CD five times at a 1500-person Fourth of July party in Beijing three years ago. Except that music was good).

One positive about the music: I will always be able to say I sat on the Great Wall and heard a harpist play “My Way.”

Now, the good things:

Attendees received personalized Riedel glassware, an autographed copy of Parker’s 700-page tome The World’s Greatest Wine Estates and, in some cases, empties of the bottles from the night.

The menus were embossed on a series of thin bamboo slats and could be rolled up as a souvenir. The wine in each glass was identified by a coaster beneath. The candles sat deep within a centerpiece thus preventing the wind from blowing them out. Good attention to detail all around.

St. Pierre gave a self-described shortest speech ever: “Who the hell wants to listen to me when we have Robert Parker here?” He later described going to the toilet as “one hell of a trip”, an accurate assessment given how far away the facilities stood. On the other hand, these were high-end porta-potties, with wood-panel floors, solid bowls, toilet paper, and sinks. There were employees on hand to help patrons up and down the somewhat hazardous steps.

Finally, as noted, my decision to attend the dinner was less an eleventh hour decision than eleventh hour and fifty ninth-minute one. ASC handled this well. Steinberg met me in the parking lot and handed me a bow tie (thanks to him and Danny Kane for their efforts), navigated me to to meet Parker, and then took me to my table, after which… well, you’ve read the review.


Spot the harp player.

Score: 18.5/20

Note: In two years of writing about wine, the Parker dinner represents the most money I have spent on, the farthest I have traveled to, and the longest post I have written about any event. Credit goes to ASC for organizing this event—I doubt any other wine distributor at this time would dedicate the time, money, staff and willpower to pull this off and, from what I understand, this dinner was two years in the making. As someone who has organized or helped organize events, I know that when things go right, it is usually because of people behind the scenes taking care of the details. Credit also goes to them for an event that I will long remember.

Total score: 87/100


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Wine Word | Robert Parker in Beijing

By Jim Boyce | Making his first visit to continental China, critic Robert Parker led 50 people on a “trade tasting” of eight wines in Beijing on Monday at ASC, the distribution company that organized his trip to Shanghai and the capital. Parker says he looks for wines that are “pure” and “respect the integrity” of the grapes from which they are made. “You take one sip, one smell, and it pulls you back like a magnet.”

Maybe it was Monday morning funk or simply nervousness, but the crowd was quiet despite Parker’s laid-back approach and encouragement, prompting him to quip that his American audiences were much rowdier. Things perked up in the Q&A session. Below are his answers to my two questions and those of a few other people. (Unfortunately, I have nothing on the wines tasted as I again left my notes on the table: I guess I need to start writing them on my palms.)

Have you tried Chinese wine or visited Chinese wineries and, if so, what did you think?

“I have to plead ignorance,” said Parker. “After this tasting, I will get to try a few things [in the afternoon]*.” He added that he wanted to try some bad local wines to see what they are like.

Parker said wine quality in China will go up every year. He cited the U.S. market of 30 years ago, which had a lot of “terrible” jug wine and has since seen quality grow by leaps and bounds.

* I would guess he tried at least a few wines from Sino-French Demonstration Vineyard, an operation just outside Beijing that ASC aims to buy.

You are seen to have a major influence on Bordeaux prices, Asia is increasingly buying Bordeaux, and thus your scores have a big impact here. What is your response to those who say you have too much influence?

“It’s gratifying that they pay attention, but it’s a bit scary that people say a point difference [in my scores out of 100] can result in a difference of millions [of dollars for a winery],” he said. “I think there is excessive attention paid to what I do, but it is better that the attention is paid to me than someone else.”

He said wine critics need to be true to themselves: “At the end of the day, you need to write what you believe, and let the consumer and market decide.”

Re a Chinese edition of The Emperor of Wine to be published in Taiwan:

“It’s an unauthorized biography of me from three years ago,” said Parker. He said the author initially contacted him and said the book would focus on the wine industry, but this statement was “not truthful.” He said the book is “reasonably well done” and subsequent books about him “have not been terribly nice”, and that he accepts such things as part and parcel of success.

Parker also mentioned the ASC wine dinner he attended two days earlier on the Great Wall of China. “The book is called The Emperor of Wine and [at the Great Wall] I thought, ‘I finally arrived,'” he said with a laugh.

Re how he plans to engage China’s wine market:

He said his Web site has an “enormous database” that can be translated. He pointed to cell phones as a way to disperse the information. He also cited the importance of visiting China, doing tastings and seminars, “and letting people see who you are – a wine lover.”

“China is well ahead of where the U.S. was 30 years ago. A lot of Americans in my generation traveled to Europe and got interested in wine. Here, you are moving much faster,” he said. “I want to play a part. I want to show my passion for wine.”


Some post-tasting posing (photo: ASC)

The trade tasting included the following wines tried in pairs to help participants distinguish wine-making styles used in different countries.

Trimbach Riesling AOC
Leeuwin Estate Art Series Riesling 2006

Jadot Chablis 1er Cru Fourchuame
Beringer 2006 Private Reserve Chardonnay

Guigal Crozes Hermitage Rouge
Torbreck Woodcutters Shiraz 2006

Gaja Promis Toscana IGT
Shafer Merlot 2005

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