By Jim Boyce
That’s quite a bit of money, ¥15,000 is, translating roughly to USD2500 / EUR2000. But rest assured, say the organizers, not only does that get your wine — made-in-China products only — tasted by experts Jancis Robinson of Britain, Bernhard Burtschy of France and Ian d’Agata of Italy but also a whole lot more. The fee includes participation in other aspects of the Chinese Wine Summit:
- Participation in a tasting open to the general public.
- An invitation to the summit forum.
- A seat at the “grand gala dinner” with the three aforementioned critics as well as importers, distributors and other trade people.
- Special prices on the master classes, which are regularly priced at ¥3000 each, with Robinson presenting “The Evolution of World Wine Styles”, D’Agata “Native Wines Grapes of Italy” and Burtschy “2000-2010: The Golden Decade of Grands Crus Classés en 1855 de Bordeaux”. (Get details / sign up here.)
“And of course, the wines recommended by wine critics will get all the benefits of online, offline and event media exposure during and after the summit, which is very valuable as the whole event is fully supported by TasteSpirit, Shanghai Morning Post and our media partners”, states an event organizer.
Hmm, that’s still a lot of money. Anyway, wines will be evaluated beforehand for faults, with those not passing muster getting 80 percent of the fee back. Those that quality, up to maximum of 60 wines, will be sniffed, sipped and scored by Robinson, Burtschy and d’Agata. By the way, Robinson has had ample experience tasting wine in China — see these write-ups from 2012, 2010 and 2008 as examples.
Good content takes resources. If you find Grape Wall useful, help cover its costs via PayPal, WeChat or credit / debit card. Also check out Grape Wall on Facebook. Twitter and Instagram. And sibling sites World Marselan Day, World Baijiu Day and Beijing Boyce.