Comments on: Down Under blunders? Do people in China equate wine with Penfolds? And is Australia close to France in imports? https://www.grapewallofchina.com/2013/02/26/blunders-from-down-under-do-people-in-china-equate-wine-with-penfolds-and-is-australia-a-threat-to-french-imports/ Wine and the World's Biggest Market Mon, 04 Mar 2013 08:18:28 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Alberto https://www.grapewallofchina.com/2013/02/26/blunders-from-down-under-do-people-in-china-equate-wine-with-penfolds-and-is-australia-a-threat-to-french-imports/#comment-234070 Mon, 04 Mar 2013 08:18:28 +0000 http://www.grapewallofchina.com/?p=3862#comment-234070 And many of those imports were made as part of immigration programs! Don’t think this will bring a long-term success brand building! Specially once after those Chinese traders have moved to Australia!

]]> By: Paul Henry https://www.grapewallofchina.com/2013/02/26/blunders-from-down-under-do-people-in-china-equate-wine-with-penfolds-and-is-australia-a-threat-to-french-imports/#comment-231534 Mon, 25 Feb 2013 20:22:33 +0000 http://www.grapewallofchina.com/?p=3862#comment-231534 Hi Jim

I know you already know this well – and it is implicit in your article – but I am not all sure that chasing market share is necessarily a good strategy for any category. In fact, I would say it has been Australia’s undoing in the recent past, particularly in mature markets like US and UK – would have been be better to cede ground in favor of profitability…
Still, Australia manages a higher share of >$10/litte bottled market than France – a more meaningful stat in my opinion for a category that oftentime confuses dominant share with sustainable success. Cheers to you! ph

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