• The Beijinger

    The consumers/judges first tried their hand at opening some bottles, with the results ranging from a smooth pfft to a more cannon-esque pop. They then tried wines from five nations – Australia, France, Germany, Italy, and South Africa – and scored each as “love it," “like it," “dislike it," or “hate it." The wines were all inexpensive options, mostly priced below RMB 100, and handled by distributors with national reach in order to increase the odds that consumers will be able to find them.

  • Wine Business International

    The rise of red wine, and particularly French red wine, is due primarily to its role as a status symbol. It is often seen as a safe choice for gifting and entertaining and is used to denote sophistication in everything from movie scenes to bank card ads. But this rise of red wine was not always a given, says David Henderson, who founded Beijing-based importer Montrose in the late 1980s. “China had more white wine in the beginning,” he says. “Everyone, including me, thought consumers would start the way they did in the rest of the world, with white wines, sweeter wines.” But while taste tests showed Chinese consumers did prefer white, it was not enough, he says. “Due to its image, people drank red wine.”

  • China Daily

    Boyce says he often gets people e-mailing or calling him from Yinchuan, saying, "Hey, I am here. How do I get to the winery?" "Usually I have to call the winemaker, the winery owner, to see if it's OK and they have to find some transport." By contrast, it is simple to get around the wineries of California, especially in Napa, he says. "In terms of California winery tours, one of the benefits is you are so close to San Francisco, which is a great cultural city. That makes going to Napa, Sonoma, Lodi and other regions just much more attractive because you can send a few days at San Francisco as well."

  • China Daily

    Virtually unknown five years ago, Boyce adds, Ningxia has emerged as one of the planet's most intriguing wine regions. Its wines have won accolades at home and abroad, including from critics such as Jancis Robinson, Michel Bettane, Thierry Dessauve and Jeremy Oliver and publications such as Decanter and La Revue du Vin de France.

  • California Sunday Magazine

    Somewhere between the mislabeled junk and the thousand-dollar bottles is an underdeveloped midrange market, one that Jade Valley is targeting. “I think the biggest change in the industry right now is we are going from status-based buying to taste-based buying,” says Jim Boyce, who blogs about the Chinese wine industry. “It’s always been about the brand — how much it costs, does it impress my boss, can I use it for a business dinner — and now I think we’re getting more and more people who actually like wine and who drink it for enjoyment.”

  • Financial Times

    "Jim Boyce, a Beijing-based wine consultant and founder of the blog Grape Wall of China, says: “If you have consumers who buy simply because of a label, with little knowledge or appreciation of the wine behind it, you open the door for abuse of that ignorance. “But the good news in China is that we are seeing a shift toward a more taste-based market, with new waves of consumers going beyond Bordeaux, beyond France, and beyond the red wines consumers are convinced they like.”"

  • China Daily


  • Wines & Vines

    Counterfeit labels and refilled bottles are not the only threats. Abuses of IP include the use of design, with several sources citing the “leaf” motif of Kendall-Jackson being lifted, and new brands created with names suspiciously familiar to famous ones. It may only be a matter of time before we see Opus Won and Screaming Beagle. Time will tell if there is a U.S. equivalent of the French perfect storm of fakery: a bottle that includes the “five arrows” logo of Chateau Lafite-Rothschild and the name Romanée-Conti on a white wine label.