French connection | Torres, Cazes partner in China

torres cazes china wine deal
JM Cazes' Jean-Baptiste Chelyac between Torres' Damien Shee and Alberto Fernandez

By Jim Boyce | Importer-distributor Torres China and French company JM Cazes have partnered on a wide swath of wines in China. Torres gets exclusive rights in continental China for these Cazes family assets:

Famille JM Cazes (Pauillac & Saint-Estèphe), Domaine de L’Ostal (Minervois La Liviniere), Domaine des Sénéchaux (Châteauneuf du Pape ) and Château Villa Bel-Air (Graves).

Torres will also sell Château Lynch-Bages, Château Ormes de Pez and Château Haut-Batailley wines.

Lynch-Bages is the best-known Cazes family brand, a fifth growth Bordeaux winery that has hit above its weight, due in large part to the prowess of Jean-Michel Cazes. His son Jean-Charles Cazes took over the family business a decade ago, with Château Haut-Batailley added to the portfolio last year.

Jean-Michel Cazes has long been interested in the China market.

“My first organized tasting was in 1990, just for the local consumers, and they didn’t like wine at all,” he told me when I first met him during the 2008 Beijing Olympics. More here.

Jean-Michel Cazes, Damien Shee and Jean-Charles Cazes in France today.

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Follow Grape Wall on Facebook. Twitter and Instagram. Sign up for the China wine newsletter below. And check out sibling sites World Marselan DayWorld Baijiu Day and Beijing Boyce.

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