As far as wine regions go, Ningxia is pretty darn hot. The past five years have seen a steady stream of winemakers, viticulturalists, writers, investors, equipment sellers, conference organizers, tourism experts — well, you get the idea — pour into Yinchuan, the capital of this region in north-central China. And for good reason. The government is devoting loads of resources to the industry, the region’s wineries are picking up medals and good reviews at home and abroad, and everyone wants a piece of what could be the best place to make wine in the world’s most enticing consumer market. Anyway, here’s a regional analysis I wrote for Wine Business International (posted with permission). As is often the case when writing about China, it can be hard to get a clear picture due to at-times slippery stats, opaque motives, and cultural and language challenges, but I have tried to tersely explain why Ningxia has risen to prominence and some of the challenges it faces.
Click here for a pdf of the article.
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