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By Jim Boyce
As noted here, Australia has been busy in the China wine market. Now Wine Australia is launching a project in China to award a trip Down Under in each of these categories: wine retail, wine writing and education, restaurants, bars, and hotels, and overall, for the person or company deemed to have “displayed an outstanding contribution to the growth of wine and of Australian wine in China,” according to a press release from the Australian Consulate General in Shanghai.
I think I deserve the latter award because I took one of Australia’s leading wine writers to Beijing’s best Russian nightclub, Chocolate (see here and here), and gave the manager a copy of his book. Who else is promoting Australia wine to both Chinese and Russians in this country?
Anyway, the press release says applicants must be “resident and based in mainland China“, “have a proficient understanding of written and spoken English“, and be “China based businesses, sommeliers, F&B staff, wine writers, educators, retailers, importers, distributors and restaurateurs. ” The application deadline is December 31. The winners will be announced in Beijing on January 26.
More information and application forms are available on the Wine Australia Web site.