Comments on: Grape Press: China a bright spot for Australia, U.S. wine exporters http://www.grapewallofchina.com/2009/03/03/grape-press-china-a-bright-spot-for-australia-us-wine-exporters/ A China Wine Blog: The Scene in the World's Largest Market Thu, 29 Dec 2011 13:01:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Garry http://www.grapewallofchina.com/2009/03/03/grape-press-china-a-bright-spot-for-australia-us-wine-exporters/comment-page-1/#comment-6782 Garry Thu, 05 Mar 2009 15:30:44 +0000 http://www.grapewallofchina.com/?p=1046#comment-6782 Seems like these figures point towards an increase in Chinese drinkers appreciation of Aussie wines. This despite Charles prediction in the interview article above. I noticed that he quotes Chillean wines are both great value and price, but does not mention Australian wines value. Hmmmm? I have to disagree with his prediction that people will necessarily spend more on wine as they gain experience, especially as it seems the case here in China. Many local Chinese drinkers are not drinking four of five bottles a week, but rather spending a large amount on a single expensive bottle for the Saturday night dinner table, much of the time, as a sign of prestige. But contrast that with many Westerners here in China, who have a weekly wine budget, trying to squeeze as many bargains out of it as possible. As someone who does weekly face to face wine promotions, I can tell you that many will not spend over 100RMB per bottle, simply because they believe that there is a wealth of choices available under this price, And they believe, and rightly so, that the quality more than justifies the price. Most of the wines at this price do come from Australia, and South America, but not France. So I predict that yes, total volume of wine drinking per person may increase with knowledge gained, but not necessarily with an increse in average expenditure per bottle. But the best value of Australian wines isn't under 100 RMB, it's in the 100-300 RMB price range. Jim, there's another blind taste off for you, where I'm sure those over priced Fench wines will cop another walloping. Seems like these figures point towards an increase in Chinese drinkers appreciation of Aussie wines. This despite Charles prediction in the interview article above.

I noticed that he quotes Chillean wines are both great value and price, but does not mention Australian wines value. Hmmmm?

I have to disagree with his prediction that people will necessarily spend more on wine as they gain experience, especially as it seems the case here in China. Many local Chinese drinkers are not drinking four of five bottles a week, but rather spending a large amount on a single expensive bottle for the Saturday night dinner table, much of the time, as a sign of prestige. But contrast that with many Westerners here in China, who have a weekly wine budget, trying to squeeze as many bargains out of it as possible. As someone who does weekly face to face wine promotions, I can tell you that many will not spend over 100RMB per bottle, simply because they believe that there is a wealth of choices available under this price, And they believe, and rightly so, that the quality more than justifies the price. Most of the wines at this price do come from Australia, and South America, but not France. So I predict that yes, total volume of wine drinking per person may increase with knowledge gained, but not necessarily with an increse in average expenditure per bottle.

But the best value of Australian wines isn’t under 100 RMB, it’s in the 100-300 RMB price range. Jim, there’s another blind taste off for you, where I’m sure those over priced Fench wines will cop another walloping.

]]> By: Garry http://www.grapewallofchina.com/2009/03/03/grape-press-china-a-bright-spot-for-australia-us-wine-exporters/comment-page-1/#comment-6783 Garry Thu, 05 Mar 2009 15:30:15 +0000 http://www.grapewallofchina.com/?p=1046#comment-6783 Seems like these figures point towards an increase in Chinese drinkers appreciation of Aussie wines. This despite Charles prediction in the interview article above. I noticed that he quotes Chillean wines are both great value and price, but does not mention Australian wines value. Hmmmm? I have to disagree with his prediction that people will necessarily spend more on wine as they gain experience, especially as it seems the case here in China. Many local Chinese drinkers are not drinking four of five bottles a week, but rather spending a large amount on a single expensive bottle for the Saturday night dinner table, much of the time, as a sign of prestige. But contrast that with many Westerners here in China, who have a weekly wine budget, trying to squeeze as many bargains out of it as possible. As someone who does weekly face to face wine promotions, I can tell you that many will not spend over 100RMB per bottle, simply because they believe that there is a wealth of choices available under this price, And they believe, and rightly so, that the quality more than justifies the price. Most of the wines at this price do come from Australia, and South America, but not France. So I predict that yes, total volume of wine drinking per person may increase with knowledge gained, but not necessarily with an increse in average expenditure per bottle. But the best value of Australian wines isn't under 100 RMB, it's in the 100-300 RMB price range. Jim, there's another blind taste off for you, where I'm sure those over priced Fench wines will cop another walloping. Seems like these figures point towards an increase in Chinese drinkers appreciation of Aussie wines. This despite Charles prediction in the interview article above.

I noticed that he quotes Chillean wines are both great value and price, but does not mention Australian wines value. Hmmmm?

I have to disagree with his prediction that people will necessarily spend more on wine as they gain experience, especially as it seems the case here in China. Many local Chinese drinkers are not drinking four of five bottles a week, but rather spending a large amount on a single expensive bottle for the Saturday night dinner table, much of the time, as a sign of prestige. But contrast that with many Westerners here in China, who have a weekly wine budget, trying to squeeze as many bargains out of it as possible. As someone who does weekly face to face wine promotions, I can tell you that many will not spend over 100RMB per bottle, simply because they believe that there is a wealth of choices available under this price, And they believe, and rightly so, that the quality more than justifies the price. Most of the wines at this price do come from Australia, and South America, but not France. So I predict that yes, total volume of wine drinking per person may increase with knowledge gained, but not necessarily with an increse in average expenditure per bottle.

But the best value of Australian wines isn’t under 100 RMB, it’s in the 100-300 RMB price range. Jim, there’s another blind taste off for you, where I’m sure those over priced Fench wines will cop another walloping.

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