Wine Word: Top Cellar GM Julien Bonnard

By Jim Boyce
Wine importer and retailer Top Cellar started business about two years ago in Beijing. I talked to GM Julien Bonnard about the company’s strategy, customer mix, and forays into China’s second-tier cities as well as the biggest challenges he faces.
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What strategy has Top Cellar followed over the past two years?

We wanted to create [...]

The Wine Word

Talks with wine people in and out of China (in chronological order).
Click the asterisk for the post.

Benjamin Wallace *
Author, Billionaire's Vinegar

Julia Zhu *
Sommelier, Hilton Beijing

Shinya Tasaki *
World sommerlier champ

Tommy Lam *
Wine educator

Miguel Torres *
President of Torres

Alder Yarrow *
Author, Vinography blog

Leo Liu *
Operations manager, Sureno

Olivier Six *
La Baie des Anges wine bar

Jeff Gao *
Wine consumer

Charles Carrard *
French Wine Paradox distributors

Jean-Luc Thuvenin *
Chateau Valandraud

Brian Yao *
Wine consumer

Patricio de la Fuente Saez *1 *2
Links Concept director

Rebecca Leung *
Wine blogger

Julien Bonnard *
Top Cellar retail, distribution

Tom Wark *
Fermentation blog

Danny Wu *
Gelipu distributor

Zeon Chow *
Rutherford Bench/Napa Reserve

Ch'ng Poh Tiong *
Writer, publisher, consultant

Danny Kane *
Manager, Aria, China World Hotel

Jean-Michel Cazes *
Chateau Lynch-Bages

Nicholas Carre *
GM, Maxim's Beijing

Robert Joseph *
Writer, entrepreneur

Tyler Colman *
Blogger, author

Carlos de Jesus *
Amorim communications director

Frankie Zhao *
Wine consultant

Arcy Yin *
Editor (Food & Wine China)

Natalie MacLean *
Author

Peter Gago *
Penfolds chief wine maker

Gaia Gaja *
Gaja winery

Frederic Choux *
DCT Wines owner

Group interview *
20 global winery reps

Guy Wittich *
Event organizer, consumer

Robert Parker *
Writer, critic
Chinese translation *

Jenn Hinkle *
Event organizer, consumer (Beijing)

Pat Fromm *
Consumer, ex-industry (Beijing)

Wolf Blass/George Samios*
Wine maker / Foster’s PR

Frederic Engerer *
Chateau Latour president
Translation *

Alberto Fernandez *
Torres China GM (Shanghai)

Steve Clarke *
China Silk owner (Xinjiang)

Tim Hanni *
Educator

Jancis Robinson *
Writer, critic
Translation *

John Gai *
Palette Wines owner (Beijing)

Ethan Perk *
Jebsen Deputy GM China (Beijing)

Zhang Ning *
Yunnan Red wine maker (Yunnan)

Shan Shumin*
Yunnan Red GM (Yunnan)

Wu Kegang *
Yunnan Red CEO (Yunnan)

Chantal Chi *
Writer (Shanghai)

Jeremy Oliver *
Wine writer, critic

Marc Curtis *
China Wine Tours leader

Eddie Osterland *
Sommelier, educator

Frank Siegel *
Event organizer (Beijing)

Judy Leissner *
Grace Vineyard CEO (Shanxi)

Don St. Pierre, Jr. *
ASC managing director (Shanghai)

Dan Siebers *
Summergate North China manager

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