I cashed in some annual leave yesterday to attend the International Workshop on the Wine Market in China, held in Beijing, and it was time well spent.
Insightful lectures on the buying behaviors of local consumers, lessons for foreign winemakers looking to partner with China distributors, and government policies that impact foreign wines were capped with a tasting of 14 Chinese wines from at five (at least) provinces – it was my first chance to try wines from Jilin in the far northeast and Yunnan in the southwest and I think this was an intriguing part of the program as it was the first visit to China for many of the attendees.
I’ll post thoughts on the conference and the wines from next Monday…
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